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Sell Your Plate Yourself

Sell it yourself

There are three distinct ways to sell your plate:

1. Free web advertising

There are a number of places to advertise your plate online for free. Gumtree, AdTrader and PreLoved attract a lot of traffic and there’s also VivaStreet, FreeAds and Friday-Ad to consider. They all offer free advertising but will try and lure you into adding paid extras such as premium listings, advert highlights etc.

Make sure you list every possible permutation of name/identifier in your advert as people may be searching on these terms and/or might not immediately realise the significance of it. For the plate BOB3Y use the words BOBBY, BOB, BO3, BO33Y, BOBS, BOB5, BOB3E, BOSSY. The plate is attractive to both someone called Bob, and someone who is a boss. It would be doubly attractive to a boss called Bobby. That might seem obvious to you, but point out everything you can in an advert, word count permitting.

Stress that the plate does not contain all of the above terms but has some similarity. You should attract more visitors from both the on-site search and general search engine results.

2. Paid web advertising

There are a couple of good web sites on which to sell your plate: is a great website with a high number of plates on – you can advertise for a modest fee (£20) and this covers you until the plate is sold. It looks popular and it allows prospective buyers to contact you either through the website or telephone you directly.

eBay has its own Cherished Numbers section where you can advertise your plate. Depending on what price you decide to sell your plate for, you could lose a modest percentage of the sale in fees. Only advertise it in the Cherished Numbers section and not in Number Plates & Surrounds (you’ll pay a double insertion fee otherwise). On a £1,000 value plate you would attract fees of £37.99 (£10.00 insertion, £20.00 final value and £7.99 for a reserve price) together with other optional minor fees.

Number Plate Classifieds; eBay

3. Print classifieds

Probably the best print publication to place your ad with is the Sunday Times. Prices range from £90.00 to £102.00 for a single edition, and you can book multiple entries in one order, although it might pay to wait until after your first advert has been published – you’ll hopefully get valuable feedback from friends and prospective customers and you can amend your ad copy and price accordingly.

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Please note: At the end of 2013 all 39 local DVLA offices closed and the DVLA transferred all dealings to its national centre at Swansea. If your vehicle was registered before the end of 2013 then the street view map shown on the car registration page will point to the original office despite the fact that the office has closed.