Who'd Buy Your Registration Plate?

Step 7. Think laterally – who would want to buy it?

If you’ve got a plate that could have an acronym in it, think who would want to own it and target them. Should you own BOC123, perhaps a member of the Bentley Owner’s Club? Owning a Bentley is usually a result of being in a high income bracket, so perhaps a member would like to invest in the plate? The club secretary could be persuaded to email all of the club members. Alternatively, a director of the British Oxygen Company might be keen. How good would that registration look on his Mercedes in the car park? Imagine if he owned a Bentley and was a member of the owners club. A double win for him.

Screenshot of the British Oxygen Company and Bentley Owners Club websites.
Above: Screenshot of the British Oxygen Company and Bentley Owners Club websites.

Please note: At the end of 2013 all 39 local DVLA offices closed and the DVLA transferred all dealings to its national centre at Swansea. If your vehicle was registered before the end of 2013 then the street view map shown on the car registration page will point to the original office despite the fact that the office has closed.